The launch on the market of the new iPad 3 on the 16th of March 2012 has produces less queue on the sidewalks but probably more sales than at the launch of iPad 2 a year ago. Apple stores of the largest cities in the world have often opened their doors earlier to satisfy customers eager to see, touch and possess the new object acclaimed by critics.
In April 2010, the first iPad has sold 300,000 models on the first day. On March 16, more than a million buyers loved this faster model, with a screen of unprecedented definition and compatible with telephone networks of the fourth generation. Among them, ironically, Steve Wozniac, co-founder of Apple, which has lined up a los Angeles as an ordinary customer.

The reduction of queues outside Apple stores in the United States is explained by the offer of the new tablet by many other retailers, like Wal-Mart, Target, Best Buy and the AT & T Telephone Service companies and Verizon. The new iPad promises to consolidate for now ahead of Apple on the niche of digital tablets is facing its rivals like Samsung and Amazon.
Gartner estimates that by 2015 this market will be as important as that of PC with 368 million units will be sold this year.
Apple is the richest company in the world with a capitalisation of $546 billion it’s twice bigger than Microsoft!
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